Caesars Archives

April 11, 2024

Caesars launches mobile sports betting at Harrah’s casino in Mississippi

Caesars Entertainment has announced the launch of its mobile sports betting product at Harrah’s Gulf Coast Hotel & Casino in Mississippi.

Players aged 21 or over can download the Caesars Sportsbook Mississippi app and place bets across a range of sports. Wagering via the app is only permitted while users are physically present at Harrah’s Gulf Coast.

The mobile launch will complement the on-site Caesars Sportsbook facility at the casino. The retail sports betting location has been taking bets at Harrah’s Gulf Coast since 2018.

Users betting via mobile will also have access to the Caesars Rewards loyalty programme, which is integrated into the app. Players earn points for each bet placed, with these redeemable for Caesars experiences and bonus cash in the app.

“The launch of our Caesars Sportsbook mobile app at Harrah’s Gulf Coast is a game-changer for sports fans who visit the world-class destination,” Caesars Digital president Eric Hession said.

“Enhancing the fan experience rem..

March 20, 2024

New Washington, DC bill would allow competitive digital sports betting market

A DC councilman, Kenyan McDuffie, has filed a bill that would allow for an open, competitive market in the nation's capital, where consumers currently have only a single choice for online sports betting.

The bill would create a new Class C licence, under which operators could offer online sports betting citywide.

Currently, the only platform available throughout the district is GambetDC, which has been under fire almost since it was launched. Operated by Intralot on behalf of the Office of Lottery and Gaming (OLG), the platform has a reputation for uncompetitive odds, limited markets and difficult usability.

It is common knowledge among stakeholders that consumers cross the border to Maryland and Virginia – both of which offer at least 10 online sportsbooks – for a bigger selection. BetMGM and Caesars Sportsbook also offer digital sports betting in the district, but are limited to doing so at their partners’ sports stadiums and within a two-block radius.

GambetDC has brought..

March 15, 2024

Caesars-licensee BIG Brazil nearing lottery accreditation in Rio de Janeiro

BIG Brazil, a licensee of Caesars Sportsbook, has announced it will look to achieve accreditation with the Rio de Janeiro State Lottery (Loterj).

André Feldman, president of BIG Brazil International Games, visited Loterj president Hazenclever Lopes Cançado on Thursday. While declaring his interest in operating sports betting with Caesars in Brazil, Feldman also requested information on becoming accredited by the Loterj to offer lottery in Rio de Janeiro.

In February 2023, BIG Brazil International Games partnered with Caesars to introduce sports betting in Brazil when legalised. After Bill 3,626/2023 was approved in December, sports betting is expected to be regulated by late 2024.

“Expectations are high,” Feldman said. “We intend to enter the Caesars Sportsbook brand in Brazil, starting in Rio de Janeiro. We are already working on composing all the technical documentation to, in the next few days, officially enter into the Loterj accreditation.”

Cançado added: “We are very happy wi..

January 30, 2024

Caesars agrees tribal deal to launch online sports betting in North Carolina

Caesars Entertainment has announced it will launch mobile sports betting in North Carolina after expanding its relationship with the Eastern Band of Cherokee Indians.

The operator is set to go live when North Carolina launches its online sports betting market on 11 March. Ahead of the launch, the Caesars Sportsbook app will start accepting sign-ups and deposits from 1 March.

On 24 January, the North Carolina State Lottery Commission approved the launch date of online sports betting. The market will be live for those aged 21 and over in time for March Madness. Charlotte in North Carolina is set to host some of the tournament’s early-round games.

Caesars already has two land-based locations with the tribe, with Harrah’s Cherokee Casino Resort in Cherokee and Harrah’s Cherokee Valley River Casino & Hotel in Murphy. As part of the expanded deal, Caesars will now hold exclusive rights to mobile sports wagering at those two casinos, as well as on Eastern Band of Cherokee tribal lands in w..

November 8, 2023

Elys set for US mobile sports betting debut with Caesars in Colorado

Elys Game Technology has struck a market access agreement with Caesars Entertainment in Colorado, in a deal that will mark its entrance into the North American mobile sports betting market.

Under the arrangement with Caesars, Elys will launch in Colorado via its new SportBet.com brand. Elys has not stated when it intends to go live in the state.

SportBet.com will run in Colorado using 5D by Elys technology and offer players access to a range of betting options. The Colorado launch remains subject to regulatory approvals in the state.

Elys plans to build on this initial roll out by launching the SportBet.com brand in other US states. This will also be done through market access partnerships, but Elys did not state which markets it could target.

Elys expects rapid adoption of new sports betting product

“We are focused on converting recent investments in technology and infrastructure into revenue-generating business in the US,” Elys executive chairman Mike Ciavarella said.

“Our me..

August 16, 2023

Caesars upgrades William Hill Nevada mobile sportsbook

William Hill has revealed its upgraded Nevada mobile sportsbook app.

The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.

Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.

Read the full story on iGB North America

July 12, 2023

Sportradar pens extension with Caesars Sportsbook

Sportradar has signed an extension to its long-term partnership with Caesars Sportsbook, the sports wagering platform for Caesars Entertainment.

Under the deal, Sportradar provides Caesars Sportsbook with official betting data from a number of major leagues. These include the National Basketball Association, Major League Baseball and the National Hockey League.

For the first time, Caesars Sportsbook will have access to certain NBA optical tracking data. This enables Caesars to create new props and support additional growth of same-game parlays.

In addition, Sportradar will continue to provide Caesars with a suite of betting products and betting entertainment tools. These include pre-match data, content solutions, live match trackers and live data.

Read the full story on iGB North America

May 17, 2023

Caesars to launch in Kentucky after Keeneland and Red Mile racetracks deal

Caesars Sportsbook has partnered with Keeneland and Red Mile racetracks ahead of the launch of sports betting in Kentucky.

As part of the agreements, the sports betting platform will gain market access for mobile sports betting in the state. The agreements will also kick off plans to open brick-and-mortar retail sports betting locations in Central Kentucky, which will be subject to approvals from the Kentucky Horse Racing Commission.

Kentucky’s governor, Andy Beshear, signed sports betting into law last month.

Read the full story on iGB North America

November 23, 2022

Maryland’s regulated sports betting market officially opens

Maryland’s online sports betting market is officially live, with seven operators now active in the state as of today (23 November).

Barstool, BetRivers, BetMGM, Caesars, DraftKings, FanDuel and PointsBet can now accept wagers in the state.

Caesars and DraftKings launched before the regulated market officially opened, in preparation for the imminent commencement.

Read the full story on iGB North America

November 16, 2022

Caesars launches sportsbook app in Maryland ahead of market opening

Caesars Entertainment has announced the launch of its mobile sportsbook app in Maryland in preparation for the state opening its regulated market.

The Caesars Sportsbook app is available for download to mobile devices, while consumers can also access the Caesars Sportsbook website on desktop.

Users can take advantage of a special early offer when they register and deposit funds but will not be able to place bets until the market launches.

Read the full story on iGB North America

October 28, 2022

Caesars launches online sportsbook in Ohio ahead of market opening

Caesars Entertainment has announced the launch of its online sportsbook in Ohio ahead of the US state opening its regulated sports betting market in January 2023.

Ohio is due to commence legal sports wagering on 1 January and players in the state are now able to register and deposit funds with Caesars in preparation for this launch.

Consumers that sign up with Caesars ahead of January can take advantage of a special early registration offer, whereby if they deposit $20, they will receive an additional $100 worth of bet credits.

Read the full story on iGB North America

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Tag: Caesars