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Tag: Arena Racing Company

May 5, 2023

Betfred to sponsor St Leger Festival

Betfred, the Arena Racing Company (ARC) and Doncaster Racecourse have entered into a new partnership in regards to the St Leger Festival, which will see Betfred become the title sponsor.

This year’s edition of the Betfred St Leger Festival will take place on 14-17 September.

The sponsors will also have branding tied to other races, including the May Hill Stakes, the Doncaster Cup and Champagne Stakes.

“To have the Betfred name attached to the St Leger Festival is not just a sponsorship but a privilege,” said Fred Done, CEO of Betfred. “I am proud to be associated with the world’s oldest classic which is obviously synonymous with great horses like Triple Crown winner Nijinsky, Dunfermline for the Queen and Oh So Sharp for Sir Henry Cecil.”

Martin Cruddace, CEO of ARC, said the company was pleased to have Betfred involved in sponsoring the St Leger Festival.

“We are absolutely delighted to welcome Betfred as the headline sponsors of the St Leger Festival and of the Betfred St Leger ..

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March 24, 2023

ARC acquires Arabian Racing Organisation, signs Ascot rights deal

Arena Racing Company (ARC) has completed its acquisition of the Arabian Racing Organisation (ARO) and signed a four-year rights agreement with At The Races (ATR) and Ascot racecourse.

ARO is the only Arabian Racing Authority in Britain, and operates with the support of the British Horseracing Authority.

As part of the acquisition, ARO CEO Genny Haynes, racing operations manager Willie McFarland and ARO official photographer, media and PR Debbie Burt, will remain in charge of delivering the published 2023 fixture list. The fixtures will cover a programme of Arabian races that will take place on British racecourses.

“We are delighted to confirm this deal with ARC, who have been fantastic supporters of ARO for a number of years, with the majority of our races run on ARC racecourses,” said Haynes. “ARO is now in a position to develop new commercial revenue streams, with the aim of developing the sport’s profile within the UK.

“The future of our Arabian Group races is now secure, and ou..

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