Fifty-year UK industry veteran, David Brown, evaluates the tightrope being walked by the Gambling Commission on affordability checks.
During the “largest ever gathering of industry leaders” on 10 November, Andrew Rhodes, the Gambling Commission’s (GC) chief executive, attempted to walk the tightrope on affordability checks.
The story of affordability checks has created the most united front between punter, racing media and bookmaker that the UK has seen.
To his credit, we can certainly say that Rhodes has arguably done more to bring the industry together than anyone ever before.
However, that united front is now against him and the Gambling Commission, especially following his speech on 8 November.
The challenge that the GC now faces is the need to balance player protection while keeping the industry sustainable.
The speech: what went wrong
Gambling Commission CEO Andrew Rhodes has a tightrope to walk WITH AFFORDABILITY CHECKS
The GC has a precarious tightrope to walk. Howev..