Sports betting solutions provider Kambi Group has partnered with 711 to support the online gambling operator’s expansion into the Dutch sports wagering market.
Under the deal, Kambi will provide 711 with its Complete sportsbook. This includes a sports betting platform, its Bet Builder offering and AI-powered trading products.
Belgium-based 711 currently only offers online casino to customers in the Netherlands via its internet casino games licence. The operator launched in the Dutch regulated market last year.
However, having partnered with Kambi, 711 will apply to Dutch regulator Kansspelautoriteit to extend this licence to also cover online sports betting.
“711 online casino has achieved strong growth since we debuted in the Netherlands,” 711 COO Gilles de Backer said. “It became clear that sports betting would be an important next step in the brand’s journey.
“By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing..