H2 Gambling Capital provides an overview of the state of the US sportsbook market today, with a sport-by-sport analysis, new insights on bet types and the role of free bets.
Sports betting is now legal in some form in 33 states, and $85bn of legal wagers have been made with licensed US sportsbooks in the past 12 months.
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Sports betting gross win per adult
Free bets
By sport analysis
Bet type analysis
Despite a handful of states only allowing retail sports betting, over 90% of handle is generated through online / mobile sports betting.
In terms of gross win / customer losses, US-licensed sportsbooks have generated over $6.3bn in gross win (handle less prizes paid out) over the past 12 months, with just under 90% of this generated through online / mobile channels.
However, we note that gross win figures include free bets, so the actual net win (the actual customer losses) is much lower than this.
The hold margin can vary substantially on a month-by-month basis, due to s..