Category 1 license holders can officially offer retail sports betting in Massachusetts from today (31 January), with mobile wagering to follow in March.
Sports betting was officially signed into law in August last year by then-governor Charlie Baker.
After the 21 November deadline to apply for licences passed, the MGC revealed that 15 operators had submitted applications. Initially, 29 operators expressed an interest in applying.
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H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.
H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state-reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.
FanDuel’s dominant position
FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.
While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..
The Rhode Island Lottery reported a year-on-year increase in both sports betting revenue and handle for December, driven by mobile wagering.
Player spending in December amounted to $59.2m, which was 7.8% higher than $54.9m in the same month in 2021, and only slightly lower than $61.2m in November.
Of this total, $36.7m was spent betting online, while the remaining $16.5m was wagered by consumers at the state’s two retail sportsbooks, split $15.3m at Twin River and $7.2m the Tiverton Casino.
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The Massachusetts Gaming Commission (MGC) has launched a new voluntary self-exclusion (VSE) scheme for sports betting ahead of the launch of the state’s legal wagering market.
Massachusetts is due to open its regulated sports betting market today (31 January), with the self-exclusion initiative allowing people to opt out of betting with licensed online and land-based operators in the state.
Consumers wishing to register for the scheme can do so via GameSense either over the phone, online or at land-based GameSense centers within Massachusetts.
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Entain has entered a new long-term horse racing production, distribution and content deal with Sports Information Services (SIS) for its UK retail network.
Under the agreement, Entain will have continued use of patented production technology from SIS across its flagship Ladbrokes and Coral retail stores in the UK and Ireland until December 2030.
The deal also covers the distribution of live racing content across satellite and IPTV, until December 2028, from SIS’ portfolio of more than 30,000 horse races annually over 170 racecourses across the globe.
“This new agreement allows us to continue to bring racing from all over the world to our customers in the UK,” Entain’s managing director for retail in the UK and Ireland, Andy Hicks, said.
“We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality and regular betting opportunities.”
SIS chief executive R..
