Industry executive James Arnold has been appointed chief executive of iconic British betting business The Football Pools.
Arnold began his new role earlier this month, at the start of the business’ centenary year.
He joins from Noel Hayden’s LiveScore Group, which runs the Virgin Bet and LiveScore Bet sports betting brands, where he spent three years first as chief operating officer, then chief commercial officer.
Earlier in his career, Arnold worked for the likes of Betway, Boylesports and SportingBet, holding a number of marketing and executive roles during his tenure with each operator.
He replaces Derek Lloyd, who had served as CEO of The Football Pools since July 2017.
Arnold said he was “delighted” to take charge of an iconic british brand
“I’m delighted to be joining such an iconic British brand at a time of significant change and development,” Arnold said.
“A lot of good work has already been done to reposition the company for growth and I look forward to working w..
