Sportradar has entered into a multi-year sports betting data partnership with affiliate giant XLMedia.
Under the deal, Sportradar will serve as the official sports data provider to XLMedia through the delivery of a range of digital products and services.
XLMedia will leverage Sportradar’s real-time sports data products for North American and international sports properties across its owned and operated digital properties including SportsBettingDime, SaturdayTradition, SaturdayDownSouth, CrossingBroad, EliteSportsNY and Canadian Sports Betting.
Sportradar will also provide a selection of visualisation tools such as widgets and live match trackers to help enhance XLMedia’s editorial content.
In addition, Sportradar will supply betting odds and insights to support XLMedia with a rising demand for sports betting across its network of websites.
“This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s high quali..