Collins speaks to iGB about GiG’s recent acquisition with Sportnco, and how reaching over 35 markets with an end-to-end solution has positioned GiG in the industry.
A group of leading industry groups and businesses have joined forces to carry out long-term research exploring the growth in women’s sports.
Entain, Stats Perform, the International Betting Integrity Association and the All-In Diversity Project will work in collaboration with the German Sports University of Cologne to conduct the research.
The initiative will focus on the links between the popularity of women’s sports, betting on women’s sports and rising numbers of female sports bettors.
The group will work to publish its findings ahead of football’s Fifa Women’s World Cup 2023, which will take place in Australia and New Zealand.
Confirmation of the new research project comes as the 2022 Uefa European Women’s Football Championship is taking place in England.
The tournament is currently at the quarter-final stage, with England, Spain, Germany, Austria, Sweden, Belgium, France and the Netherlands having progressed from the group stage.
The final will take place on 31 July at Londo..
Thomas speaks to iGB about the sports betting industry and how operators are inevitably going to move towards improved product as marketing spend declines, as well as how clever operators will know the power of cross-channel marketing when retaining customers.
Truman talks to iGB about the standard of sports betting products in the growing US market. With the US slightly behind Europe in terms of sports betting, Truman says that innovation is vital, particularly as as bonuses dry up and operators need to keep players engaged.