DraftKings set new monthly records for sports betting handle and revenue in Massachusetts during October, while the Bay State’s overall market also grew month-on-month.
Players in Massachusetts spent a total of $571.8m (£461.5m/€527.6m) betting on sports in October, up 11.6% from $512.2m in September. It is also the second-highest monthly total since the state launched legal betting in March, just short of the $579.3m bet in April.
Online sports betting spend in October reached $555.7m, with retail wagers at $16.0m.
Massachusetts just misses out on revenue record
Turning to taxable sports betting revenue, this also increased month-on-month following the rise in handle.
Total market revenue amounted to $59.2m, up 18.9% from $49.8m in September. This was also just 3.0% shy of the $61.0m record set in May.
Online betting generated $58.2m in total revenue, with retail’s contribution in October at $979,329.
DraftKings revenue exceeds $300m in October
Breaking down the market by oper..