ATG Archives

March 15, 2024

ATG calls on banks to help combat “worrying” Sweden channelisation rates

Aktiebolaget Trav och Galopp’s (ATG) channelisation report for Q4 has shown a continuation of worsening channelisation rates in Sweden.

ATG’s report estimated channelisation rates for gaming to be between 69%-82% in Sweden during Q4. This falls well behind the Swedish’s government’s target of 90% channelisation to legal operators.

The channelisation rate has fallen since the third quarter of 2023. ATG believes there is little sign of the trend being halted.

ATG found visitor traffic to unlicensed operators has increased tenfold since 2019. The research also highlights that out of 20 unlicensed sites with the highest Q4 visitor traffic, 19 shared the same platform providers as licensed operators.

Additionally, of the 20 black-market sites included in the report, none were on the Swedish regulator Spelinspektionen’s banned list.

“It is a very worrying development and our investigation shows that more still needs to be done to keep the unlicensed companies away,” ATG chief executive ..

October 25, 2023

ATG bucks the Swedish market with big rise in profits

Aktiebolaget Trav och Galopp (ATG) has welcomed a double-digit rise in operating profit despite challenging conditions that have caused the Swedish market to stall.

In a trading update for the three months to 30 September 2023, the state-owned betting business said net gaming revenue was up 4.5% to SEK1.35bn from SEK1.29bn last year. The second highest figure for a third quarter in ATG’s history came despite the Swedish market stalling in H1.

Total revenue for the three-month period was at SEK1.53bn, which was up 3.0% year-on-year. Net gaming revenue for racing was up by just over 1.8% to SEK1.02bn. Sports betting was also up slightly from SEK151m to SEK159m.

The group made an operating profit of SEK497m, which was up 13.7% year-on-year. The increase was in part down to a 3% reduction in operating expenses to SEK761m. ATG said the savings came from cutbacks in marketing and consultancy costs.

Economic concerns

“We’re growing revenue – net gaming revenue in the third quarter is his..

February 23, 2023

ATG CEO: FY22 results success despite “turbulent and troubled year”

Former Swedish trotting monopoly Aktiebolaget Trav och Galopp (ATG) has reported full-year 2022 revenue of SEK6.04bn (£480.9m/€546.5m), a slight decrease of 1.2% compared to 2021, despite a “turbulent and troubled” 2022.

The total revenue consists of net gaming revenue at SEK5.22bn, agency income of SEK234m and other incomes at SEK584bn.

Hasse Lord Skarplöth, CEO of ATG, said that the operator had delivered good results for the period – particularly in terms of sport and casino – regardless of outside challenges.

“I ended last year’s CEO speech by saying ‘we can look forward to an exciting 2022’,” said Skarplöth. “So, a year later, I can state that I got a little more right than I wanted – but in the wrong way.

“ATG, during such a turbulent and troubled year, succeeding in increasing the net gaming revenue in both sports and casino by 8% and 49%, respectively, is a well-approved result.”

Specifically, Skarplöth was referring to recovery from the Covid-19 pandemic, the war in Ukrai..

October 24, 2022

ATG warns over impact of “global economic challenges”

Sweden’s former horse racing monopoly ATG said net gaming revenue was broadly level year-on-year during the first three quarters of its 2022 financial year, despite the impact of global economic challenges.

Total revenue for the nine months through to the end of September amounted to SEK3.9bn (£305.9m/€352.6m/$346.9m), a decrease of less than 1% on the same period last year.

ATG said that while the effects of the pandemic had continued to die down during the nine months, the business now faces wider challenges in the impact of the war in Ukraine and also global economic issues due to high inflation and the potential for an impending recession.

Chief financial officer Lotta Nilsson Viitala said it was difficult to estimate how much both of these factors would hit ATG, but admitted that the business would be impacted.

“We see tendencies towards our customers having less money left in the entertainment wallet,” Viitala said. “It is completely natural with the price increases and inte..

October 6, 2022

ATG chief slams bonuses as “embarrassing”

Hasse Lord Skarplöth, CEO of Swedish state-affiliated horse racing operator ATG, has said that bonuses are “embarrassing” and “drive gambling addiction” in a blistering critique of the common industry practice.

Bonuses are the practice of offering free or extra bets to consumers in order to attract or retain players to their platforms; with the method sometimes coming under criticism as an inducement that helps contribute to negative social responsibility outcomes.

Sweden has a stringent bonus regime, only allowing operators to offer one bonus per player at sign-up, worth no more than SEK100. This has been criticised by the Swedish Moderate Party – which have called for the rules to be reformed:

Hasse Lord Skarplöth

“This would make it easier for gaming companies to retain customers in the licensed market and have long-term relationships with the players, both of which increase consumer protection,” said the party.

Much of the industry has also opposed the bonus ban. However, as ..

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