Entain revealed it has processed 1.5 million online bets on the Women’s Euro 2022 national football team competition, with 14% of these wagers being placed by female customers.
Of the bets placed across Entain’s brands, 46% have been from punters in the UK, ahead of 22% by German customers and 16% Brazil.
In the UK specifically, Ladbrokes and Coral have experienced a five-fold increase in the total number of bets placed on the tournament, up to and including the semi-final, compared to the Women’s Euro 2017. Entain also noted a six-fold increase in bets placed by women.
Almost 60% of outright bets from the UK have been on host England to win the tournament, with this figure being the same for outright bets from Germany.
England will face Germany in the final at Wembley Stadium on 31 July, with 72% of bets placed with Ladbrokes Digital UK being for England to win the match in 90 minutes.
Entain said the increase in betting rates on the Women’s Euro 2022 comes amid an increase in wa..