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Tag: UFC

July 6, 2023

Bet365 pins down expanded partnership with UFC

Online gambling operator Bet365 has agreed to an expanded partnership with mixed martial arts series the Ultimate Fighting Championship (UFC).

Under the deal, Bet365 will remain the official sportsbook partner of the UFC in the UK and Ireland for at least the next year.

This arrangement will also be extended to cover certain other European territories. These include Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain and Sweden.

Other aspects of the deal include IMG Arena, an official partner of UFC, providing a range of features for the Bet365 app and website. This covers assets such as the UFC’s official data feed and in-screen live streaming of UFC bouts.

Bet365 users can also now access a “Bet Builder” feature, allowing them to create bespoke bets. Players can select from multiple markets for the same bout and combine them into a single bet.

Ongoing deal

In addition, Bet365 will continue to run the “One on One” dedicated UFC show on its official YouTube channel…

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January 20, 2023

Ontario reinstates UFC betting

The Alcohol and Gaming Commission of Ontario (AGCO) announced that licensed sports betting operators in the Canadian province can resume processing wagers on Ultimate Fighting Championship (UFC) events with immediate effect.

Last month, the AGCO ordered all operators to stop taking bets on the UFC due to integrity concerns amid reports of suspicious betting patterns in other jurisdictions.

Since this announcement, the AGCO has been actively engaged with regulated entities and stakeholders as they worked to address the issues. This in turn led to the UFC updating its own policies and procedures.

Read the full story on iGB North America

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October 21, 2022

UFC bans fighters from betting on matches

Mixed martial arts (MMA) series the Ultimate Fighting Championship (UFC) has amended its rules and regulations to ban fighters from betting on UFC fights.

Fighters will be prohibited from placing bets on any UFC match, including those in which they are competing. This applies to athletes wagering directly or through a third party.

The UFC noted that most states in the US already have a ban in place on UFC fighters betting on official UFC matches, with any breaches of this rule being deemed illegal and may result in some form of criminal sanction.

In the majority of states, this ban extends to some or all relatives living in the same household as an athlete, as well as an athlete’s coaches, managers, handlers, athletic trainers, medical professionals and staff, or any other person with access to non-public information regarding the UFC.

In addition, the UFC’s rules and regulations now read that any athlete who becomes aware or has knowledge of any breach of its rules should reportin..

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