Super Bowl Archives

March 28, 2024

The evolution of Las Vegas

Vegas has moved on from the days when slots were king and has become an all-round entertainment destination. But how on earth did this happen? Jon Bruford talks to Nevada Resort Association president and CEO Virginia Valentine about the city’s evolution from gambling mecca to so much more.

Las Vegas’ history has been documented in countless books and movies. We all know the city’s origins, the rise of organised crime and much more. But the most recent chapter in the city’s story is one that would not have been predicted even ten years ago: the arrival of professional sports teams.

It wasn’t long ago that an integrated resort’s major revenue earner would have been slots. Recent years have seen ticket-in ticket-out (TITO) replace coins on the gaming floor, the rise of the celebrity chef, big-name DJs with nightclub residencies, megastar singers at most Strip properties and much, much more.

Las Vegas’ diversification meant it appealed to a wider audience

The income has diversified and..

February 26, 2024

Yield Sec: Two-thirds of Super Bowl bets in US were illegal

New research collated by Yield Sec has revealed that close to two thirds of bets cast on Super Bowl LVIII in the US were illegal.

The research was commissioned by the Campaign for Fairer Gambling (CFG). It analysed how players chose to bet during the 2024 Super Bowl, looking specifically at the performance of the black market. Further research on the gambling share between regulated and unregulated markets is expected in the next few days.

Yield Sec reported that, in total, 350 million bets were placed on this year’s Super Bowl, at a value of $5.4bn (£4.26bn/€4.98bn). The total bets were up by 22.8%, while the betting value shot up 20.0% year-on-year.

In total, 228 million wagers were illegal and 122 million were legal. Illegal bets generated $4.0bn while legal bets made up the remaining $1.4bn. In comparison, the 2023 Super Bowl brought in 286 million bets, split between 186 million illegal bets and 100 million legal bets. Of the $4.5m generated last year, $1.1bn came from legal be..

February 16, 2024

Super Bowl Sunday: Stats showdown

On 11 February, the Kansas City Chiefs and San Francisco 49ers faced off in Allegiant Stadium, Las Vegas, for Super Bowl LVIII. iGB brings you a comprehensive analysis of the game's most interesting betting data.

Many in the industry had high hopes for the 58th edition of the Super Bowl. And they were right too – Sunday’s game was the most-watched American television broadcast since Neil Armstrong walked on the moon.

While loyal American football fans and cheerful once-a-year viewer types undoubtedly tuned in, the hype around the final was no doubt amplified by the presence of Taylor Swift. According to Apex Marketing Group, Swift has generated a hefty $331.5m (£264.0m/€309.5m) for the National Football League (NFL), simply by showing up to watch her boyfriend Travis Kelce, the Chiefs’ tight end, play.

A survey by the American Gaming Association projected that a record 67.8 million American adults would bet $23.1bn on this year’s Super Bowl, marking a 35% rise in bettors from 2..

February 12, 2024

More than 14,500 bets per second recorded ahead of Super Bowl

GeoComply has reported a 22.3% year-on-year increase in geolocation checks during Super Bowl LVIII weekend.

Last night (11 February), Kansas City Chiefs beat the San Francisco 49ers 25-22 to land their second consecutive Super Bowl. The game took place at Nevada’s Allegiant Stadium, with GeoComply carrying out checks on betting activity over the whole weekend.

Checks took place in US states where sports betting is legal, as well as the unincorporated territory of Puerto Rico. This does not include Florida, where the Seminole tribe launched online betting with Hard Rock Bet in November last year.

GeoComply says the increase in geolocation checks is positive for legal betting in the US. It says the rise underscores a shift towards a regulated, taxed and safe betting environment.

Record pre-game activity

Other key data from GeoComply includes record pre-game activity. In the minutes before kick-off, 14.75 thousand transactions per second were reported, the highest on record and almo..

February 6, 2024

AGA: Super Bowl LVIII bets to reach $23.10bn in US

Americans will wager $23.10bn (£18.39bn/€21.52bn) on this weekend’s Super Bowl LVIII NFL end-of-season showpiece, according to the American Gaming Association (AGA).

The San Francisco 49ers face the Kansas City Chiefs in Super Bowl LVIII on 11 February at Nevada’s Allegiant Stadium. Ahead of the game, the AGA surveyed 2,204 adults to predict wagering activity.

Findings from the survey suggest $16.0bn more will be bet on Super Bowl LVIII than last year’s game. The AGA also said a record 67.8 million people are expected to place a wager, up 35.0% from Super Bowl LVII.

Of those expected to wager, 42.7 million will do so online, at a retail sportsbook or with a bookmaker. This would be 41.0% more than in the previous year. Some 36.5 million plan to bet casually with friends or via a pool or squares contest, a rise of 32.0%.

As to where players will bet, 28.7 million, or 11.0% of all bettors, will do so with a licensed online sportsbook. The AGA said this shows Americans are continuing..

January 31, 2024

NFL: Super Bowl viewers will see three sports betting ads during game

Fans watching Super Bowl LVIII on 11 February will see a total of three sports betting ads during the game, said David Highhill, the NFL's general manager for sports betting.

As reported by the Associated Press, Highhill confirmed the move during a press conference yesterday (30 January).

Super Bowl LVIII will see the Kansas City Chiefs take on the San Francisco 49ers on 11 February. The game will take place at the Allegiant Stadium in Las Vegas.

Highhill said that one sports betting ad will be shown just before kickoff, with two others shown during the game. He added that the NFL had already implemented restrictions on the number of sports betting ads broadcast during matches.

less than 5% of all in-game ads will be sports betting

“We’ve put some policies in place to limit the amount of advertising for sports betting that happens in our live games,” Highhill said. “It’s roughly one ad per quarter. All told, less than 5% of all in-game ads are sports betting ads.”

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Tag: Super Bowl