Betsson has set out plans to launch in France after securing a licence to offer online sports betting in the country.
The operator says it will collaborate with a local partner in France to support its venture into the country’s regulated market.
Betsson did not reveal the identity of its new, France-facing partner but did confirm that it intends to go live in the country during the fourth quarter. The operator also says it will be active in France under the core Betsson brand.
“I’m pleased that Betsson has obtained a licence to offer sports betting in France,” Betsson president and CEI Pontus Lindwall said. “It is an important gaming market in Europe with great long-term potential for online gaming.
“By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.”
Ongoing expansion at Betsson
Betsson says the launch links in with its wider expansion strate..