Genius Sports has announced the launch of interactive free-to-play games for its operators, which include the likes of Betway and Bet365.
Genius’ free-to-play offering will include weekly and matchday games, tournament games and daily retention games. These are intended to meet purposes such as activating a sportsbook brand and delivering segmented daily player interaction.
Genius will also offer bespoke free-to-play solutions to meet operators’ objectives, including gamification strategy design, as well as custom game development.
Additionally, Genius is integrating its advertising solutions, helping operators to drive players from free-to-play games into their sportsbook. Genius will use advanced analytics and reporting in its advertising sector to assist operators in measuring paid media impact.
Genius aims to enable operators to boost customer acquisition and loyalty.
The provider’s launch aims to enable operators to boost customer acquisition and loyalty. Josh Linforth, Geniu..
