UK-based global betting brand Bet365 has partnered with Ohio-based MLB team the Cleveland Guardians.
Ohio – where sports betting launched on 1 January – is the third US state in which Bet365 is live, following New Jersey and Colorado.
The partnership lands as the Guardians bid to retain the American League (AL) Central title, which was the franchise’s first since 2018.
Ted Baugh, the Guardians’ vice-president of corporate and premium partnerships, said: “We’re very excited to work with Bet365 as our exclusive mobile sports betting partner and welcome them to the State of Ohio.
“There is a tremendous bond between our organisation and Bet365. With nearly 90 million customers registered worldwide, Bet365 is one of the world’s leaders in online gambling and will provide our fans a trusted source to complement our organisation’s success on and off the field.”
The Guardians annual “Guards Fest”, which runs on 21 January for the first time after a two-year pause, will mark the beginn..