Betsson Group has set out plans to expand its presence in Italy with the launch of its flagship Betsson brand in the country.
The Italy-facing Betsson will feature an online casino offering including slots, table games and live casino. Players will also have access to sports betting on the new website.
The group has been active in Italy for more than a decade via its StarCasinò. This brand will continue to operate alongside the new Betsson website.
Betsson said the launch forms part of its ongoing strategy to expand its flagship offering into new markets. This includes expansion in Latin America, where it holds licences in Argentina and Colombia, with plans in place to build on this.
“Italy has grown significantly in importance for Betsson,” chief commercial officer Ronni Hartvig said. “We believe this is an opportune moment to introduce our flagship brand, Betsson, to the market.
“By consolidating our operations under the unified Betsson brand, we aim to harness the power of sc..