Tom Waterhouse’s latest betting investment column examines social betting, which he sees as a key way to engage younger audiences.
As discussed in our January 2022 newsletter, wagering apps have maintained a consistent information architecture for decades, typically structuring their layout by featuring promotions at the top, then providing some high level navigation to the most popular sports and major racing codes.
We have a particular focus on companies that are revolutionising this traditional user interface and the broader user experience. In January, we discussed Voxbet, a voice and text to bet business, which bettors can use directly through Viber, Telegram and other popular messaging services, thus circumventing the need to bet through a bookmaker’s website/app.
Social betting
Another way that bookmakers can appeal to a younger, digital-native generation of bettors is by promoting the social aspect of betting.
Bettors have always discussed their top picks with their frien..