Genius Sports has signed a long-term extension to its official data partnership with online gambling operator Bet365, allowing the operator to launch new products powered by data from Genius-owned Second Spectrum.

Under the deal, Genius Sports will provide Bet365 with its exclusive portfolio of official data rights to a range of leading sporting events such as football’s English Premier League, the National Football League (NFL) and Nascar.

In addition, as the official data partner to the Mid-American Conference, Genius will provide Bet365 with the only official data feed for betting on National Collegiate Athletic Association (NCAA) sports.

The deal will also cover a new range of betting products powered by AI-driven tracking technology from Second Spectrum.

“Expanding our partnership with Bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” Genius Sports chief executive Mark Locke said.

“Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide Bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

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