Kindred Group is to launch its Unibet brand in the state of Washington through a partnership with the Swinomish tribe and its Swinomish Casino and Lodge in Anacortes.
Under the deal, which will run for six years and include a five-year right to extend, Kindred and Swinomish will launch a co-branded Unibet and Swinomish retail sportsbook at the land-based casino.
Online betting is currently not legal in Washington, with the exception of mobile-on-property betting while at land-based casinos.
The launch is subject to licensure and regulatory approvals and would mark the seventh US state in which Unibet is offering sports betting.
“We are very excited to expand our footprint in the US, and to do so together with the Swinomish tribe,” Kindred senior vice-president for North America, Manuel Stan, said. “The opening of a sportsbook lounge at the Swinomish Casino and Lodge will allow us to offer best in class sports betting experiences.”
Kindred added that it would continue to invest in further expanding its US operations where market conditions support a “sustainable” business model. Operating conditions have been difficult for many of the non-leading brands in the US, with FuboTV recently opting to close down its sportsbook operation.
Unibet is also active in Arizona, Indiana, Iowa, New Jersey, Pennsylvania and Virginia, as well as Ontario in Canada.