Bwin and Euroleague Basketball have renewed their multi-year sponsorship agreement, which will now continue until 2026.
The four-year extension, which covers Bwin’s Greek territory, is the third renewal of the partnership.
As part of the renewal, Bwin’s branding will continue to be shown at Turkish Airlines Euroleague and 7Days EuroCup games.
“We are proud to continue our partnership with the EuroLeague, the biggest European basketball organisation,” said Ionna Beriou, director of corporate affairs at Bwin. “We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe.”
“Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved.”
The renewed deal will also see Bwin contribute fan experiences for the Turkish Airlines Euroleague Final Four, which will focus on premium hospitality packages and technology initiatives.
“We are thrilled to renew our collaboration with Bwin for four more years, as it shows once again the commitment and confidence of our partners,” said Roser Queralto, chief business officer of Euroleague Basketball.
“Bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans.”
In September, Bwin launched a new European football marketing campaign.