Tag: NeoGames

NeoGames’ BtoBet enters Ethiopia with UtopBet

BtoBet, the sports betting supplier subsidiary of online lottery platform provider NeoGames, has expanded into Ethiopia after entering into a partnership with UtopBet.

Under the deal, BtoBet will provide its proprietary sportsbook platform and other sports betting services, including risk management, to UtopBet in the East African country.

The Ethiopian online and retail sports betting operator will offer betting on both local and international sports events, while it will also add esports betting to its offering for the first time.

BtoBet’s deal with the UtopBet brand means the supplier has a presence in 28 different jurisdictions around the world.

“We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market,” NeoGames’ chief executive Moti Malul said. “UtopBet is one of the more well-known brands in the local market and I am pleased that the choice to power their retail and online channels fell on our flexible solutions an..

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Aspire prepares for a new era

Aspire Global has divested its B2C operations to become a focused B2B business which in turn becomes part of a formidable proposition now NeoGames has acquired the supplier. But that B2C heritage will be vital to ensuring it continues its rapid growth trajectory, says CEO Tsachi Maimon.

Tsachi Maimon was named chief executive of Aspire Global in 2013. At that time the business brought in about €25m (£21.3m) annually. Eight years later, it posted revenue of €213.3m for 2021.

When Maimon joined, he oversaw a B2C business which contributed the bulk of revenue. By the end of 2021, the company had sold off all its consumer-facing operations, which were snapped up by Esports Technologies in a €65.5m deal.

On 17 June, Aspire was then acquired by an even larger entity, with ilottery specialist NeoGames completing a public offer to take charge of the company for €402.3m.

This, Maimon says, is the result of “a series of carefully considered business decisions” that has ultimately taken it..

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