Sportsbook operator MaximBet has penned a new data, trading and personalised marketing partnership with sports data and technology business Genius Sports.

Under the terms of the agreement, Genius will provide MaximBet with its PreMatch, LiveData and LiveTrading product offerings, which deliver live feeds and pricing options.

The UK-based business will also supply sports content for MaximBet, including NASCAR, NCAA, EPL, FIBA and the NFL.

The operator will have access to Genius’s NFL product, which includes real-time statistics from the league and the official sports betting data feed. MaximBet also will have access to the official data feed for betting on NCAA sports.

Genius announced similar sports deals with ScoreBreak and Tipsport in July, soon after becoming the official distributor of NCAA data.

MaximBet CEO Daniel Graetzer said that the deal will help the business facilitate its North American growth.

“A premium betting experience requires the best and most exclusive content, which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America,” said Graetzer.

“We are the only true lifestyle sportsbook, offering players incredible, money-can’t buy access to Maxim parties, courtside seats and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace.”

Sean Conroy, Genius’ executive vice-president, North America added: “Across official data, trading and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the US.”

“We’re excited to help engage and expand MaximBet’s passionate customer base.”

In Q2, Genius exceeded its revenues and earnings guidance, but still made a total operating loss, despite the amount being slashed drastically from the previous year.

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