Kindred Group has secured final approval from the New Jersey's Division of Gaming Enforcement to launch its proprietary gaming platform in the US state.

The roll-out, Kindred said, would improve flexibility and performance through a richer set of analytics and data, as well as give Unibet customers in New Jersey an enhanced experience where products and content can be better tailored.

Kindred added that the new platform would cater for its wider, safer gambling approach in accordance with local needs and requirements.

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