Sports betting supplier Kambi Group announced an extension of its sportsbook deal with Colombian BetPlay operator Corredor Empresarial SA.

The deal is the second renewal of the initial agreement that the two parties first signed in 2017, since which BetPlay has become the Colombian market leader.

The provider said that the Latin American has become a “key market” for the supplier, with BetPlay utilising a number of Kambi’s technology and services, including its Bet Builder product.

“We are pleased to agree a long-term extension to our successful partnership with Corredor Empresarial, providing its customers with next generation betting entertainment,” said Kambi CEO and co-founder Kristian Nylén.

“The Latin American market continues to hold great promise for Kambi and we look forward to aiding Corredor Empresarial as it expands across the region with Kambi’s cutting-edge complete sportsbook.”

As part of the renewal contract, the provider will continue to power BetPlay’s sportsbook in Colombia, as well as supporting the operator’s expansion into new Latin American markets – which Kambi said is in line with BetPlay’s long-term strategy.

“This is an exciting time for Corredor Empresarial and this partnership extension marks an important strategic milestone for the company as we expand across Latin America,” added Corredor Empresarial SA CEO German Segura.

“Kambi is a proven leader in the provision of sports betting technology and services and we look forward to working closely with them as we deliver on our ambitious growth plans.”

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