Hungary national lottery operator Szerencsejáték Privately Held Company Limited (SZRT) has launched a revamped online sportsbook via a partnership with EveryMatrix-owned OddsMatrix.

The new-look TippmixPro website is now live with an OddsMatrix-powered sportsbook and platform services. Players in Hungary can place bets across a wide range of sports leagues and competitions.

EveryMatrix won a public tender in January to provide the operator with a digital sports betting software solutions and services. The sportsbook contract was awarded to EveryMatrix after a 15-month competitive procurement process that attracted over 25 bidders.

The Hungary sportsbook project, EveryMatrix said, was one of its most complex integrations and involved a number of its specialist teams.

GamMatrix, the platform unit of EveryMatrix, purpose-built operational and safer gambling features for the sportsbook. These include rapid, multi-step registration and self-exclusion functionality, in line with SZRT and regulatory requirements.

In addition, SZRT can access EveryMatrix trading, product and account management teams, as well as the PartnerMatrix affiliate system.

SZRT hails “milestone” sportsbook development in Hungary

“We launched our online sportsbook platform 10 years ago,” SZRT president and CEO Andrea Mater said. “We have always strived to offer the best to our customers. The relaunch of is a milestone for the company and our players.

“The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on”

EveryMatrix CEO Ebbe Groes added: “Winning SZRT in Hungary earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services and expertise across multiple disciplines.

“We look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”

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