European gaming operator Bet-at-home has expanded its partnership with EveryMatrix to include its full sportsbook platform.
Bet-at-home has added to EveryMatrix’s existing casino technology by adopting the supplier’s OddsMatrix sportsbook and turnkey solution, including player management, payments module, and affiliate software.
The deal covers every market where Bet-at-home is present with a two-phased launch kicking off with the MGA-licensed business, followed soon after by the German regulated business.
EveryMatrix said Bet-at-home will become one of its largest sports clients in both revenue and brand value.
Marco Falchetto, chief executive of Bet-at-home, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.
“The combination of their outstanding track record, best-in-class technology and enormous ..