Gaming Innovation Group (GiG) has supported the launch of Boldt Group brand Bplay in the Argentine province of Mendoza.

Bplay initially went live with an igaming offering on GiG’s B2B platform. This will be expanded to also include an online sportsbook in the third quarter.

The launch marks the fifth Argentine jurisdiction in which Boldt Group has partnered with GiG. The two parties were already active in Buenos Aires, Santa Fe, Entre Ríos and the city of Buenos Aires.

“Bplay continues to provide the best gaming experience for our clients in Latin America,” Boldt Group business unit manager José del Pino said. “This leads not only in the launch of new licences, incorporating new and great games and products, but also improving user satisfaction.”

The roll-out also means GiG is regulated in 30 markets worldwide, with a further seven in development.

GiG commercial director David Bonnefous Saavedra added: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our platform, technology and managed services teams.

“We’ve positioned ourselves to be able to support our partners growth aspirations. We understand where those opportunities are and ensure we not only meet those expectations but exceed them.

“It is this ability to offer a localised and personalised service to a tier one operator like Bplay, that we believe places GiG as a market leader in the B2B space.”

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