Bet365 has been announced as the official betting partner of the Chris Eubank Jr vs Liam Smith fight on 21 January 2023.
The online sportsbook operator has entered into a partnership with Boxxer, the boxing company promoting the fight.
As the official odds partner, Bet365 branding will be visible across all pre-promotion and media activity including press conferences, open workouts and weigh-ins. The company’s logo will also have 360-degree advertising on the ring corners, ropes and toblerones at the event.
There will also be Bet365 branding on the venue’s screens, banners and boards.
Bet365 will be featured heavily on Boxxer’s social and digital content, with the operator providing exclusive in-play optimisations to the boxing promoter.
A spokesperson for Bet365 said: “Live on Sky Sports and brought to you by our partners at Boxxer, we’re thrilled to be part of this huge night of British boxing.
“It’s going to be an explosive night on 21 January, and Bet365 has you covered with ..