Sportsbook and online gaming software provider Altenar has announced details of its global expansion strategy, with plans to launch in new European, African and South American markets.

Altenar struck up a partnership with PalmsBet to power the operator’s activities in countries around the world, with a core focus on Bulgaria.

The provider will also work with PalmsBet in Kenya, having launched in the country late last year, as well as in Peru, where the operator plans to go live in April.

As part of the deal, PalmsBet will have access to Altenar’s sports betting and virtual sports offering to expand its current range of more than 20,000 sporting events.

Altenar is licensed across a total of 13 markets, having secured approval from the Great Britain Gambling Commission and Malta Gaming Authority.

“This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics,” Altenar commercial account manager George Mavridis said.

“Having gone live in Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”

Want To Keep Up To date with our latest news and information? Please enter your email address below to be added to our mailing list is operated by Intraseculink Ltd, Registration Number: HE356617, 176 Athalassas Avenue, Office 401, 2025, Strovolos, Nicosia, Cyprus. BLUEINIC B.V. with Registration number 140279 and registered address at Abraham Mendez Chumaceiro , Boulevard 50, is licensed under Antillephone N.V. ,holder of Gaming License #8048/JAZ of the Central Government of the Netherlands Antilles. BLUEINIC B.V. is licensed and regulated in virtue of license number #8048/JAZ2016-030 granted by the Government of Curaçao to BLUEINIC B.V. The license was issued on ‎08-06-2016. © 2023 All rights reserved.