888 has announced the launch of the Mr Green online gambling brand in Germany after the group secured a licence in the country earlier this year.
Players in Germany will now have access to a range of online gambling services through Mr Green, with the website operating on the existing 888 platform.
The launch represents the first time that the Mr Green brand will be available on the 888 proprietary technology platform.
“Mr Green will be the group’s spearhead brand in the German market, alongside our 888 brands,” 888’s vice-president, head of poker and managing director for rest of world, Amit Berkovich, said. “Its launch is a great example of what focus, collaboration and dedication can deliver.
“We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.
“We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in the coming months.”
The launch comes after the Great Britain Gambling Commission this week ordered William Hill Group, which operates Mr Green and is owned by 888, to pay a record £19.2m over a series of social responsibility and anti-money laundering failures.
The Commission noted a number of breaches by Mr Green, as well as WHG International, operator of WilliamHill.com, and William Hill Organisation, which runs 1,344 land-based gambling premises across Britain.