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Tag: Svenska Spel

November 23, 2022

Swedish monopolies carving out their place in the market

In the second part of Daniel O’Boyle’s deep dive into the changing role of Sweden’s gambling monopolies, ATG CEO Hasse Lord Skarplöth and Svenska Spel CEO Patrik Hofbauer discuss how their businesses have evolved since re-regulation.

When the new Gambling Act came into force in 2019, Svenska Spel and AB Trav och Galopp (ATG) face licensed competition online for the first time. They underwent many changes themselves.

2019: a new era for Swedish gambling regulation

For Svenska Spel the changes were mostly aimed at preventing the business from using its former monopoly status to gain an unfair leg-up in online betting and gaming.

Sweden launched its regulated gambling market in January 2019

This necessitated major changes, Hofbauer recalls.

“The biggest change was to adjust the whole organisation and operations to be in line with the re-regulated gambling legislation. Today Svenska Spel operates as a group with three separate business areas.

“And an important factor in that was c..

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October 6, 2022

ATG chief slams bonuses as “embarrassing”

Hasse Lord Skarplöth, CEO of Swedish state-affiliated horse racing operator ATG, has said that bonuses are “embarrassing” and “drive gambling addiction” in a blistering critique of the common industry practice.

Bonuses are the practice of offering free or extra bets to consumers in order to attract or retain players to their platforms; with the method sometimes coming under criticism as an inducement that helps contribute to negative social responsibility outcomes.

Sweden has a stringent bonus regime, only allowing operators to offer one bonus per player at sign-up, worth no more than SEK100. This has been criticised by the Swedish Moderate Party – which have called for the rules to be reformed:

Hasse Lord Skarplöth

“This would make it easier for gaming companies to retain customers in the licensed market and have long-term relationships with the players, both of which increase consumer protection,” said the party.

Much of the industry has also opposed the bonus ban. However, as ..

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