Sports betting solutions provider Kambi Group has entered into a long-term, multichannel sportsbook partnership with Swedish operator Svenska Spel Sport & Casino.
Under the deal, Kambi will use its Complete sports betting product to power Svenska Spel’s online and retail sportsbooks. Kambi subsidiary Shape Games will also power the front end of the operator’s new sportsbook.
Kambi says it expects the new agreement to have a meaningful financial impact from the second half of 2024.
Founded in 1997, state-owned Svenska Spel has both an online presence and runs a network of approximately 5,000 retail outlets. Svenska Spel selected Kambi as its new sports betting partner after the tender process.
“It has been an extensive process,” Svenska Spel’s head of product for sports betting, Dan Korhonen, said. “We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi.
“This partnership will further strengthen our offering. We look forward to ..