Tag: Sports Information Services

SIS pens deal to offer Italian racing content

Betting services supplier Sports Information Services (SIS) has announced that it has reached an agreement to add Italian horse racing content to its offering.

The agreement was reached in partnership with Italian betting and broadcasting supplier Media System Technologies (MST).

“The addition of high-class Italian content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year,” said head of international horse racing at SIS Conall McSorley.

the deal will see italian racing content added to sis’ offerings

McSorley praised the state of Italian racing, arguing that it was on an “upward trajectory”, and that he was certain that the content addition would prove successful with both bettors and operators.

SIS will now feature content from the IRw consortium of tracks – which includes Merano, Pisa, Rome, Treviso and Varese – as well as the Agnano racetrack.

Italian flat racing content


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Diversifying content in the live betting market

The concept of making betting content live and accessible has seeped into every aspect of the betting world, creating opportunities for operators to expand into esports, live casino games and more.

Conleth Byrne, product director at live content supplier Sports Information Services (SIS), speaks to iGB about how the company has assessed the live betting market- and where it could go to next.

In the live betting content market, standing out is key. Byrne sees diversification as the best way to set SIS apart from its competitors.

“We’ve made great progress over the last few years at continuing to diversify our business,” he says. “We have substantially grown our operator partner base internationally.”

At the core of this is SIS’ offerings- including its compact solutions, which focus on different forms of live betting content.

“It’s our 24/7 end-to-end solution that differentiates us,” says Byrne. “We can provide everything the operator needs and we have 24/7 market-leading raci..

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