The concept of making betting content live and accessible has seeped into every aspect of the betting world, creating opportunities for operators to expand into esports, live casino games and more.
Conleth Byrne, product director at live content supplier Sports Information Services (SIS), speaks to iGB about how the company has assessed the live betting market- and where it could go to next.
In the live betting content market, standing out is key. Byrne sees diversification as the best way to set SIS apart from its competitors.
“We’ve made great progress over the last few years at continuing to diversify our business,” he says. “We have substantially grown our operator partner base internationally.”
At the core of this is SIS’ offerings- including its compact solutions, which focus on different forms of live betting content.
“It’s our 24/7 end-to-end solution that differentiates us,” says Byrne. “We can provide everything the operator needs and we have 24/7 market-leading raci..