Metaverse-orientated fantasy sports business SimWin Sports has announced a new strategic partnership with Sports Illustrated (SI).
Under the deal, Sports Illustrated will become SimWin’s official presenting partner with a variety of branding opportunities and integrations across its platform.
“We are delighted to partner with SI, an authority in the sports and culture realm, as they continue their foray into the metaverse sports space,” said SimWin Sports CEO, David J Ortiz.
“This partnership will provide SimWin an exceptional opportunity to enhance its presentation and broadcasts while optimising engagement with the rabid fans SI has cultivated for generations.”
SimWin’s metaverse proposition sees virtual athletes playing on teams owned by well-known sports and entertainment figures. Some individuals active on the platform include former NBA greats Magic Johnson and Tracy McGrady as well as former NFL stars Jerry Rice and Marshall Faulk.
In 2019, the SI trademark was..