Tag: ParlayBay

Fredrik Elmqvist: Other side of the coin

Slots veteran Fredrik Elmqvist is turning his luck to the mad bad world of sports betting – but will it work?

Elmqvist is well-deserving of his reputation as the king of slots.

However, more than 10 years on from his epoch-making launch of Yggdrasil, the Stockholm native is turning his luck to the decidedly different proposition of sports betting in his latest project ParlayBay, which seeks to make its name as the new champions of micro betting.

The Swedish entrepreneur certainly has a nose for where the action is, describing it a “pretty interesting” time to be setting out on a venture such as this.

Elmqvist describes a US sports betting landscape that is shifting into a new, subtler gear following the marketing wars that characterised the earlier days of the PASPA repeal.

“For a few years there’s been a shift into sports betting and you see, in the United States rollout, both the need for new products and to keep the marketing costs down, as well as still [the need to] get new..

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ParlayBay secures additional €1.0m in funding

Sports betting content provider ParlayBay has secured a further €1.0m (£875,292/$1.1m) in funds during a recent interim financing round.

ParlayBay said it would use the money to support its commercial growth plans in 2023 – including the launch of its ParlayPowers promotional tools – and to continue to expand its network of clients around the world.

This year, ParlayBay closed deals with operators including TipoBet365, TOPsport and Hub88, while most recently it signed an agreement with 7bet, with the operator to become the first to incorporate ParlayBay’s real-money gaming suite.

In addition, earlier this month, igaming veteran and Yggdrasil founder Fredrik Elmqvist joined the ParlayBay board of directors.

“We’re really pleased to have raised a considerable amount in our most recent funding round, especially given the current challenging climate,” ParlayBay chief executive Patrick Nordwall said.

“Fredrik joining our board is a fantastic addition as we ramp up our growth going into..

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