Genius Sports has expanded its official tracking data partnership with Football DataCo (FDC), the data rights holder for football in Great Britain.
Under the agreement, Genius will continue as the official tracking provider for FDC through its Second Spectrum technology, which is already installed at every English Premier League stadium.
Powered by computer vision and AI, Second Spectrum will also now be used to capture sub-second positional data on every player, as well as the actual ball. This data will then be made available to all partners including broadcasters.
FDC will also work with Genius to develop and exploit skeletal tracking data to create new opportunities for media partners and deliver richer fan experiences. These, Genius said, could include interactive metaverse applications.
“Technology continues to drive how data is collected, analysed and presented,” FDC general manager Adrian Ford said. “Working with Genius Sports’ Second Spectrum technology enables Football Da..