Denmark-based affiliate Better Collective has announced a global media partnership with Goal, the online football brand, to create sports betting content.
The deal will see Better Collective running the sports betting section of Goal across all the brand’s domains, which is featured in English, Spanish and Portuguese.
Better Collective will also provide Goal with sports betting content, as well as technology and data insights.
Jesper Søgaard, Better Collective CEO and co-founder, said that the deal is the start of bigger things to come from the affiliate.
“Partnering with such a well-recognised and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the leading digital sports media group,” said Søgaard. “There is no doubt in my mind that we will be able to benefit from each other’s expertise.”
Goal is owned by FootballCo, which operates other sports brands including Mundial, Spox and Voetbalzone.
James Lamon, Football..