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Tag: Betr

March 16, 2023

Betr to expand beyond microbetting into new segments

Joey Levy and Jake Paul's microbetting start-up Betr has announced it will be expanding beyond the vertical into new segments.

The company said that it will offer pre-match and in-play betting in its core markets ahead of the commencement of the NCAA basketball tournament March Madness. The expansion to new verticals will launch with 0% margin on pre-match markets for the tournament, which Betr said will have industry-best payouts during the event.

Co-founder and CEO Joey Levy said that the business was “excited” to be at the forefront of innovation efforts as it looks to expand its suite of product offerings.

“The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings,” said Levy.

The CEO said that the decision to launch first with only microbetting was a deliberate strategy to speed up the company’s time..

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November 4, 2022

Betr secures market access in Indiana

Betr, the new micro-betting business founded by Simplebet co-founder Joey Levy and social media personality Jake Paul, has secured market access in Indiana via a partnership with the Caesars Southern Indiana land-based casino.

Subject to regulatory approval, the new arrangement, which also includes EBCI Holdings, the gaming entity of the Eastern Band of Cherokee Indians that operates the casino, will allow Betr to launch real-money micro-betting in the state.

Upon Betr securing the relevant licence, consumers in Indiana will be able to place wagers on a range of in-game plays or events such as the number of strikes thrown in a baseball game or how many touchdowns will be in a football game.

The deal will predominantly be equity-based and forms part of a wider partnership between Betr and EBCI Holdings that could lead to further launches in other states.

“Market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so we have ..

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October 11, 2022

Betr becomes first US online operator to ban credit card gambling

Sports betting operator Betr, founded by Simplebet co-founder Joey Levy and influencer Jake Paul, has announced that it will ban the use of credit cards on its micro-betting app, claiming to be the first US operator to do so.

The announcement was made by Levy, Betr’s CEO, at the Global Gaming Expo event in Las Vegas yesterday (10 October).

Levy also revealed that Betr will become the first operator to enforce mandatory deposit limits for 21-25-year-olds.

Read the full story on iGB North America

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September 2, 2022

Betr launches micro-betting app

Betr has launched its micro-betting focused app on a free-to-play basis across the US ahead of it obtaining licences and regulatory approval.

Betr was founded by Joey Levy, who was also the founder of Simplebet, and social media personality Jake Paul, who is the business’ president. Its app is focused on enabling users to predict the outcomes of every moment of every sporting event, including all pitches and at-bats in Major League Baseball games and every play and drive of all National Football League fixtures.

Betr officially launched last month, having raised $50m in funding.

The app is available nationwide initially for social play, with users able to wager coins which can be redeemed for real prizes. Having recently applied for a licence in Ohio, Betr added that real money betting will be available over the coming months.

“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, founder and chief executive of Betr.

“We view this free-to-play experience a..

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August 12, 2022

Hall of Fame Resort & Entertainment Company pens sports betting deal with Betr

Betr, the new micro-betting business founded by Simplebet co-founder Joey Levy and social media personality Jake Paul, has entered into a partnership with Hall of Fame Resort & Entertainment Company (HOFV).

Under the 10-year agreement, which will initially focus on Ohio, Betr will become the official mobile sports-betting partner of HOFV, subject to it securing the necessary licenses.

As part of the deal, HOFV will gain a limited equity interest in Betr, as well as having access to revenue sharing and opportunities for cross-marketing, branding, and engagement with consumers.

HOFV is the only resort, entertainment and media company centred around professional football. The business earlier this year also announced a sports betting partnership with Rush Street Interactive.

“This new partnership amplifies two of our key business verticals in gaming and media to further our strategic goal of continually creating new and unique sports content and experiences for our fans and guests to ..

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