French gambling regulator Autorité Nationale des Jeux (ANJ) has said that it will prohibit the use of an athlete’s image in gambling communications.
ANJ released a number of new gambling sponsorship regulations for sports teams and non-binding recommendations for French gambling sponsorships to “strengthen the regulation of these commercial practices”, which includes a role model ban.
The new rules are the result of a gambling sponsorship working group launched in summer 2022.
France role model ban
Among the proposals is new regulation that prohibits the use of role models in gambling marketing communication. In order to assess whether an athlete could appeal to minors ANJ is to rely on a number of measures.
the regulations prevent the use of athletes in commercial communications
These are to include how favourably children might view the individual, as well as the audience makeup of an athlete on social media.
ANJ said that if 13-17-year-olds make up 16% of the audience, it wil..