Tag: 1/ST Technology

PointsBet pens horse racing betting deal with 1/ST Technology

Online gambling operator PointsBet Holdings has entered into a betting partnership with the 1/ST Technology division of North American thoroughbred horse racing business Stronach Group.

Under the five-year master services agreement, agreed through PointsBet’s Premier Turf Club subsidiary, 1/ST Technology will provide horse racing betting products and content solutions for full integration within the PointsBet sportsbook app.

The partnership will also deliver a PointsBet-branded stand-alone advance deposit wagering (ADW) offering in eligible states outside those in which PointsBet currently offers sports betting.

Using Premier Turf Club’s licences, PointsBet will own and operate the ADW business and retain ownership of customer data.

Racing customers of 1/ST Technology’s Xpressbet and 1/ST Bet brands will be introduced to sports betting and igaming via PointsBet products through the marketing partnership.

It is anticipated that the PointsBet-branded ADW solution will launch in earl..

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