Sports betting operator SuperBook Sports has announced a new partnership with MLB team the Baltimore Orioles that will involve the building of a retail sportsbook sports lounge at the club’s Oriole Park at Camden Yards ballpark.
SuperBook does not currently have a Maryland sports wagering licence and the deal will be the operator’s first foray into the state’s regulated sports betting market. As such, the partnership will be subject to the relevant approvals from the Maryland Lottery & Gaming Control Commission (MLGCC).
Active in Nevada since 1986, SuperBook’s online brand has expanded as sports betting has grown to other states. In June, the operator expanded into Tennessee through a platform partnership with International Game Technology (IGT).
TJ Brightman, Orioles chief revenue officer lauded the deal in a statement: “The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premise sports lounge,” he said.
“While our organisation is striving to build the next World Series contender in Charm City, we are constantly exploring unique opportunities to engage with Birdland’s diverse fanbase and welcome new visitors to downtown Baltimore. The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.”
The sports lounge will let fans simultaneously place bets while watching live games, allowing for the placement of both retail and online bets.
In addition to the construction of the physical premises, the partnership will also include SuperBook branding being placed throughout the venue. This is including on the center field scoreboard, home plate signage and on on-site activations during games. The operator’s brand will be featured in the MLB Ballpark app and on the team’s social media pages.
Kristen Mackey SuperBook Sports VP of marketing added: “SuperBook Sports is excited about this partnership with the Baltimore Orioles,” he said.
He continued by emphasising the stadium’s historic nature.
“The heritage and tradition of the Orioles brand fits perfectly with the SuperBook brand. To be a part of ‘the ballpark that forever changed baseball’ is an honour, and we look forward to bringing a one of a kind sports lounge experience to fans.
“The future of the Orioles is bright, and we look forward to continuing to grow together for years to come.”
Maryland legal retail sports betting launched in December 2021, with state Republican governor Larry Hogan placing the first bet at the MGM National Harbor. There has nonetheless been legislative pushback to the new status quo – with state senators Ronald Young and Michael Hough in January putting forward Senate Bill 297 to restrict betting licenses within a 15-mile radius of sports betting venues.