Stats Perform has agreed a deal with Tennis Australia to become its exclusive distributor of live video streaming and data to licensed sports betting operators.
The multi-year agreement will cover all Tennis Australia tournaments, including the Australian Open and Australian Open Qualifying.
Tennis Australia will also have access to Stats Perform’s media tools including Opta Facts, PressBox Graphics and news services, while the Stats Perform Integrity division will work with forces with Tennis Australia’s in-house Integrity Unit to monitor all matches.
This will include Stats Perform Integrity’s core services on competition and match integrity risk management, as well as monitoring, intelligence and analysis of global markets, and performance analysis and investigation of any suspected match manipulation.
“Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans,” Tennis Australia chief revenue officer Cedric Conelis said.
Stats Perform chief executive Carl Mergele added: “Our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer.
“We are honoured to have been chosen to work with Tennis Australia – an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.”
Stats Perform also holds rights to other leading tennis tournaments such as Wimbledon, the ITF Davis Cup World Group, the Billie Jean Cup and the WTA Tour.