Sportradar has entered into a global partnership with US Soccer, the national governing body for the sport, covering exclusive rights to betting data and content distribution.
Under the deal, Sportradar becomes US Soccer’s official betting data partner. Sportradar will have exclusive rights to collect, licence and distribute the federation’s official betting and media data.
The agreement enables Sportradar to provide the data to its global network of more than 900 regulated betting operators.
Sportradar also takes exclusive distribution rights for the live AV streaming of US Soccer competitions for betting purposes. This will only be available outside of the US.
The deal covers more than 111 matches per year across US men’s and women’s national team competitions.
Sportradar and US Soccer will also collaborate on the development of bespoke data-driven solutions. This is with the aim of deepening existing fan relationships, attracting and engaging new supporters and increasing opportunities for monetisation.
US Soccer to make use of Sportradar’s integrity services
In addition, US Soccer will engage Sportradar’s Integrity Services for bet monitoring. This includes Sportradar’s Universal Fraud Detection System, Intelligence & Investigation Services, Integrity Audit and Education & Prevention.
“The profile of soccer globally across both the men’s and women’s game is the highest it has ever been,” Sportradar’s executive vice-president for strategic partnerships and content, Eric Conrad, said.
“At this important moment for the sport, this partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.
“We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology and leadership in the market will position us to effectively monetise these rights with a strong focus on future value creation.”
US Soccer’s vice-president of business ventures, Ross Moses, added: “The partnership with Sportradar is massive for US Soccer. It’s well recognised that the next four years are an unprecedented opportunity for American soccer.
“Partnering with an industry leader like Sportradar sets an amazing foundation for US Soccer to protect the integrity of the sport while engaging a competitive and fast-evolving marketplace.”