Online gambling operator PointsBet Holdings has launched online sports betting in the US state of Louisiana via its partnership with Penn National Gaming (PNG).
PointsBet’s online sportsbook is now active in the state and taking bets after the operator secured approval from the Louisiana Gaming Control Board.
The roll-out marks the fourth state launch under the partnership with PNG, which was announced in August 2019 and extended in March 2021 to include Pennsylvania and Mississippi.
The launch represents PointsBet’s 12th online sportsbook operation in total in the US, with the operator also active in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, Pennsylvania and Kansas.
“The PointsBet team is excited to share that we are now officially live in the pelican state and that Louisiana is our 12th state of online operations,” PointsBet US chief executive Johnny Aitken said.
“The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA and nationally recognised college football programmes.
“We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products. And, with the NFL and CFB season in full swing, the timing is perfect to showcase our live betting capabilities.”
The launch comes after PointsBet earlier this month revealed year-on-year losses increased 42.6% in the first half of its 2023 financial year with the company’s share price falling more than 11% after the release of the report.
