IMG Arena has partnered with Norway’s top two football divisions, Eliteserien and OBOS-Ligaen, to secure their global betting streaming rights.
Both divisions feature 16 teams with matches played between April and November and fixtures generally on Sunday nights.
The long-term partnership will incorporate 485 matches across the two leagues and will help to build IMG’s global football portfolio.
“This deal with Norwegian football bolsters IMG Arena’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week” said Mark Wrigley, senior director of rights at IMG Arena.
Knut Kristvang, CEO of Fotball Media added: “We are delighted to have secured this agreement with IMG Arena.
“It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”
Last month, IMG Arena acquired virtual sports and casino games provider Leap Gaming for an undisclosed amount.