Sports data and technology business Genius Sports has announced the launch of a new in-play same-game parlay betting tool for online sportsbooks.

In-Play MultiBet will allow players to wager on multiple events within the same game while a match is taking place. This, Genius Sports said, could include customers placing new bets after each goal or touchdown and during intervals.

“Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners,” Genius Sports’ chief commercial officer Jack Davison said.

The tool will be available in time for betting on the 2022 Fifa World Cup, the national team football tournament that is scheduled to kick off in Qatar next month.

“Starting with the biggest sports event of the year, the Fifa World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks,” Davison added.

In-Play MultiBet will also run across football’s English Premier League, the National Football League and Fiba basketball and Fivb volleyball leagues worldwide.

Genius Sports will power In-Play MultiBet using AI-powered live odds from its LiveTrading service.

The new launch comes after Genius Sports, in August, revealed it was able to exceed both its revenue and earnings guidance in Q2 of 2022, while its loss was drastically reduced as large stock-based payments no longer weighed into its earnings.

Betting technology, content and services generated $44.8m (£39.5m/€45.2m), which was up by 10.4% year-on-year. Revenue from media technology, content and services almost doubled to $15.0m, while sports technology content and services revenue was up 56.9% to $11.3m.

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