Fubo Gaming has announced the full launch of its online Fubo Sportsbook brand in New Jersey following a soft play phase in line with the state’s Division of Gaming Enforcement regulatory process.

Players across New Jersey will be able to place pre-event and in-play bets on a wide range of sports and competitions, including out-of-state collegiate sporting events.

The online launch was made possible through an agreement with Caesars Entertainment, while Fubo Gaming already had a presence in the state via its agreement with NFL franchise the New York Jets.

Fubo Gaming in 2021 opened a new 7,000sq ft lounge at the Jets’ MetLife Stadium, which is located in New Jersey. Consumers at the facility will now be able to bet on Jets games via their mobile device.

The launch comes ahead of the new NFL season, which kicks off this weekend.

“Launching Fubo Sportsbook in New Jersey is an important early step in the development of our integrated platform, which includes a recently improved user experience and enhanced product capabilities,” Fubo Gaming president Scott Butera said.

“As one of the largest and most established sports betting markets in the US, New Jersey will allow Fubo to analyse and efficiently develop the most engaging product features that are focused on driving streaming customers into wagering.

“New Jersey is known for having deeply passionate sports fans, who, we believe, will enjoy our one-of-a-kind immersive sports wagering and viewing experience in time for football season.”

Jets vice-president, business development and ventures, Jeff Fernandez, added: “With the official launch of Fubo Sportsbook in New Jersey, the Fubo Lounge and Fubo’s wagering app will provide an opportunity for our fans to responsibly gamble on sporting events from one of the best experiential settings in the NFL.”

The Fubo Sportsbook is also available in Arizona and Indiana.

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