DraftKings has partnered with professional basketball player LeBron James, in a deal that will see James become a talent ambassador for the operator.
Announced today (31 January), the deal will see LeBron share insights on football, as well as a number of select events.
Jason Robins, CEO of DraftKings said that partnering with LeBron was a privilege for the operator.
“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honour and privilege,” Robins wrote on LinkedIn.
The partnership will result in opportunities for sports fans and fans of LeBron to further engage with DraftKings’ product offering.
“We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come,” he continued.
In a post on X – formerly known as Twitter – Lebron wrote: “Football season just got A LOT more fun. Let’s go!”
Follows recent hire at DraftKings
Last week, DraftKings appointed Marie Donoghue as its new chief business and growth officer. In her new role, Donoghue is set to work with existing DraftKings teams to unlock and spearhead new growth opportunities.
Previously, Donoghue spent five and a half years at Amazon. There, she held the role of vice-president of Amazon’s US Sports Content & Partnerships Division. Before this she spent 19 years in a number of senior roles at ESPN.
Earlier this month, DraftKings became one of a few states to secure market access in North Carolina prior to the market going live. DraftKings partnered with Nascar in the state in order to secure access.
North Carolina’s mobile sports betting market will go live on 11 March, as per confirmation from the North Carolina State Lottery Commission last week.